Print is evolving fast, and 2026 is all about smarter workflows, sustainable materials, and color precision that sets brands apart. As digital fatigue grows, print remains a trusted channel: 79% of consumers say print marketing feels more credible than digital ads, and 70% find direct mail more personal than digital communications.
For resellers, this means opportunity. Let’s explore the trends shaping print in 2026 and how you can leverage them to grow margins and win more business. It’s time to leave the competition in the dust and run with the Zoo pack.
Why Print Thrives in a Digital Habitat
Digital messages vanish in seconds. Print creates intentional, lasting impressions – 77% higher brand recall than digital, and it stays in homes and offices for weeks, not seconds. In a jungle of fleeting clicks, print is the lion that commands attention.
Top Trends for 2026
Tip: promote G7-calibrated offset and digital jobs to show clients you’re the color authority.
Why it matters: color consistency builds trust and reduces costly reprints.
Tip: offer wide-format options for campaigns that need bold visibility.
Why it matters: demand for oversized graphics is growing fast – help customers stand out in the wild.
Tip: upsell labels as part of packaging bundles to capture recurring revenue.
Why it matters: labels add value and keep your business hunting for new opportunities.
Tip: highlight green practices and automation benefits in your pitch.
Why it matters: clients want sustainable solutions without sacrificing turnaround.
Reseller Action Checklist
Ready to Lead the Pack?
Zoo Printing gives you the tools – color precision, large format impact, and packaging solutions – that keep customers coming back. Join the pride and make 2026 your strongest year yet.