Print is evolving fast, and 2026 is all about smarter workflows, sustainable materials, and color precision that sets brands apart. As digital fatigue grows, print remains a trusted channel: 79% of consumers say print marketing feels more credible than digital ads, and 70% find direct mail more personal than digital communications.
For resellers, this means opportunity. Let’s explore the trends shaping print in 2026 and how you can leverage them to grow margins and win more business. It’s time to leave the competition in the dust and run with the Zoo pack.
Why Print Thrives in a Digital Habitat
Digital messages vanish in seconds. Print creates intentional, lasting impressions – 77% higher brand recall than digital, and it stays in homes and offices for weeks, not seconds. In a jungle of fleeting clicks, print is the lion that commands attention.
Top Trends for 2026
- Color Accuracy
Brands expect consistent color across every substrate. G7® Certification ensures precision and efficiency, helping you lead the pack with flawless output.
Tip: promote G7-calibrated offset and digital jobs to show clients you’re the color authority.
Why it matters: color consistency builds trust and reduces costly reprints.
- LargeFormat Impact
Large format products – banners, yard signs, retractables, and window graphics – are roaring ahead in event and retail marketing. UV and solvent tech now enable printing on rigid substrates and wraps for premium finishes.
Tip: offer wide-format options for campaigns that need bold visibility.
Why it matters: demand for oversized graphics is growing fast – help customers stand out in the wild.
- Roll Labels
Small but mighty, roll labels are a high-demand category for packaging and branding. Zoo offers multiple shapes, sizes, and stocks – from white vinyl for durability to clear poly for a sleek look.
Tip: upsell labels as part of packaging bundles to capture recurring revenue.
Why it matters: labels add value and keep your business hunting for new opportunities.
- Sustainabilityand Automation
Eco-friendly substrates and low-VOC inks are now standard. Pair that with automation – AI color checks and faster proof cycles – to keep projects moving at cheetah speed.
Tip: highlight green practices and automation benefits in your pitch.
Why it matters: clients want sustainable solutions without sacrificing turnaround.
Reseller Action Checklist
- Recommend G7-certified color workflows for brand consistency
- Offer large-format signage for events and retail visibility
- Include roll labels in packaging proposals for added value
- Educate clients on how integrated print + digital campaigns boost ROI
- Track performance data and use insights to guide next steps
Ready to Lead the Pack?
Zoo Printing gives you the tools – color precision, large format impact, and packaging solutions – that keep customers coming back. Join the pride and make 2026 your strongest year yet.
