What's New At Zoo Printing

Selecting the Right Trade Show Products For Your Business

Trade Show ProductsTrade shows are a great opportunity for face-to-face interaction with your customers and prospects, but what happens when they leave? If you and your company are forgotten as soon as they step out the door, you haven’t gained anything.

Promotional giveaway items keep your company name in front of customers as well as other people they encounter who could become prospects. Use these tips to choose trade show products that provide maximum value in boosting your brand’s visibility. Continue reading →

7 Great Print Ads And What Makes Them Special

Great Print AdsWhile there are a number of examples of inventive and unique print ads, they are all connected by a foundation of basic marketing principles. Text and images can be used to evoke an emotional response without even showing the product or service being advertised.

Here are seven examples of great print ads that succeed in conveying a specific message about a product or service. Use these ideas to spark your own creative fires.

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Creating Files For Your Print Work

Files For Your Print WorkWhen placing an order with a trade printer, the job doesn’t begin until you have submitted your work in print-ready files. This ensures that your copy is compatible with the print process and reduces the possibility of mistakes.

If your files are not up to standard, they will be returned to you, which extends turnaround time and may compromise your deadline. Here’s a checklist outlining the necessary steps to properly prepare¬†the files for your print work.

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Psychology Of Designing The Perfect Brochure

Psychology Of Designing The Perfect BrochureTo date, no one has come up with a magic spell to convert leads to customers, but you can still have an ace up your sleeve. Researchers have established solid psychological principles that govern people’s responses to text, graphics and other elements that make up a marketing brochure.

Fortunately, you don’t need to keep a psychologist on retainer to take advantage of these concepts. Here are some of the best tips for designing the perfect brochure that makes prospects receptive to your brand and nudges them into a buying decision. Continue reading →

7 Tips for Effective Promotional Brochures

7 Tips for Effective Promotional BrochuresPeople are attracted by visuals, and they like having something they can hold in their hands. Brochures are a perfect marriage of both features, making them a great vehicle to promote your business and strengthen your brand.

Reworking brochures is expensive and time-consuming, so get it right the first time.

Here are 7 time-tested tips for creating effective promotional brochures. Continue reading →

Printing Turnaround Times Explained

Printing Turnaround Times ExplainedWhen hiring a trade printer or discussing an order, you will hear frequent references to printing turnaround time. ¬†You probably realize it has to do with the job’s completion, but you might not understand how turnaround time is calculated or how certain elements can impact it.

Print jobs are often time-sensitive, and late delivery can cause a ripple effect through other parts of your marketing program.

Here’s an overview that includes a definition of printing turnaround time and how it’s calculated, along with some common events that can alter turnaround times. Continue reading →

Vinyl Banner Design Checklist

Vinyl Banner Design ChecklistWhen it comes to traditional marketing, vinyl banners are one of the most versatile and cost-effective vehicles. They’re durable, transportable and make a striking visual impact.

Don’t use a banner’s low-tech style as an excuse to be casual about design. You should put as much thought and planning into banners as you do any other element of your marketing program.

Use this checklist to tick off all the necessary boxes for a great vinyl banner design that will reinforce your brand and drive customers to your product or service. Continue reading →

Designing Your Business Card With Psychology In Mind

Designing Your Business Card With Psychology In MindThink about all the different business cards you’ve given and received. Now consider which ones have been the most appealing. Have you ever thought about what makes certain business cards more attention-getting that others?

While the obvious answer is design, the real answer goes deeper. There are documented and accepted psychological reasons why people respond to specific design features.

Here are some crucial design elements along with tips for gaining a psychological edge in your business card design: Continue reading →

Tips & Advice On The Most Effective Postcard Marketing

Tips & Advice on Postcard MarketingIn today’s digital world, many traditional marketing methods such as postcard marketing have fallen out of favor. Actually, savvy professionals have found that the most effective programs include a mix of modern and old school techniques.

Do you believe that postcards are too low-tech to produce results? A well-designed postcard marketing campaign can return anywhere from four to 12 times your investment.

Use these tips to design and use your postcard marketing efforts more effectively to add real value to your overall marketing plan. Continue reading →

Printing Definitions: What Does 4/4, 4/1, 4/0, and 1/1 Mean?

Printing TerminologyPrinting, like many other industries, has developed a unique set of terms that serve as shorthand for a number of techniques and processes. This makes it easier to communicate by standardizing the language and eliminating possible ambiguity or misinterpretation.

When working with a printer, you might have encountered a variety of terms that might be unclear to you, such as 4/4, 4/1, 4/0, 1/1 or 1/0. Numbers usually refer to sizes, but in this particular case, these specific terms represent different color processes used for print jobs.

Four-Color Printing vs. Spot Printing

These terms are based on traditional four-color printing, also known as CMYK. Cyan (blue), magenta (red), yellow and black (or key) are printed in small dots at various angles that blend to create a wide spectrum of colors. On the other hand, spot printing involves the use of single colors as defined by the Pantone Matching System (PMS). Continue reading →