What's New At Zoo Printing

Calendars in Front of Customers 365 Days a Year

Modern vs Traditional Marketing

Even though electronics have consumed our modern world with everything from Smart TV’s to Smartphones there is still something to be said when one can enjoy a beautiful hung calendar on the wall that one can enjoy daily at work or home.

Now imagine distributing calendars to all your clients with your business information like phone number, address, web address, email and so on.

Now you have an effective marketing tool. Calendars Buy Wholesale

Businesses often overlook these physical marketing pieces in today’s overwhelming sea of electronics. Albeit technology can perform tons of tasks a calendar cannot but a well thought out beautifully printed calendar can often times spur on a conversation that no electronic device could ever do.

 

Why Calendars Still Work

For marketers, calendars have always been a great way to connect with customers. And isn’t that the goal with any type of marketing is to get something to ‘stick’ with your target market audience?

Calendars can include inspirational sayings; funny jokes or motivational quotes that often times attract people to look at your calendar hence its effectiveness. It can be tuned to your own customer base and it will be in front of them every day of the year.

Tips for using calendars effectively

  1. Include direct calls to action by providing seasonal information with possibly special monthly offers, phone numbers, specific website URLs.
  2. Direct people to your social media channels.
  3. Include dates for your next newsletters or magazine.
  4. Remind people of any forthcoming company events.
  5. Include any topical information, hints or tips that are seasonal or month related.
  6. Ask yourself, what do you want your customers to be thinking of, on a monthly basis
  7. Direct people to other marketing materials e.g.. informational sheets, leaflets or guides.
  8. Personalize the ‘look and feel’ of your calendar to reflect your business by using topical or local visuals.

 

One of the greatest assets of a beautiful calendar is that you can modify the content to best communicate with your existing or potential customers. Plus, you have 12 months allowing for 12 amazing sales messages that are easily accessible and looked at on a regular basis.

Talk to a Zoo Printing customer support person about how to best utilize a custom printed calendar for marketing purposes for your or your client’s business. Whether it’s choosing size, quantity or paper stock we are here to help you with your calendar-printing project. Contact Zoo Printing today and take advantage of our 10% off 12×12 calendar special this September 2017

Remember a calendar can make a great marketing tool 365 days a year!

This Month September 2017 10% Off All Calendar Orders!

ZOO POST BY: FRED A. SMITH

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Bitmaps vs Vectors

Bitmaps vs Vectors

What You Need to Know

Digital images for the most part are broken down into two distinct categories. They are either bitmaps or vectors. If you work in print, you need a good understanding of the advantages and disadvantages of both file types.

  • Generally digital pictures and scanned images are bitmap files also called raster images.
  • Art created in applications like Adobe Illustrator or Corel Draw saved as vector graphics.

Technically both file types are completely different, however, can look virtually identical in on a computer screen in either format. Basically bitmaps are used as photographic images whereas vector graphics are more often used for abstract images such as logos. There are however many exceptions to this rule. Often times it is nearly impossible to determine whether an image is bitmap or vector just by looking at it.

It is possible to convert a bitmap image into a vector file. A vector file type can be transformed into a bitmap. Additionally, there are file formats that combine both types into a single file.

Bitmap images

Bitmap images are what their name says: a collection of bits that form an image. The image consists of a matrix of individual dots (or pixels) that all have their own color (described using bits, the smallest possible units of information for a computer). A good example is looking through a magnifying glass at a newspaper to expose the dots that create an image on paper.

The number of pixels you need to get a realistic looking image depends on the way the image will be used. One of the next pages goes into more detail on this.

Types of bitmap images

Bitmap images can contain any number of colors but there are four main categories:

  1. Line-art.
  2. Grayscale images.
  3. Full Color Image

 


 

 

Grey Scale Image Zoo Printing

Grey Scale Bitmap Image

Line Art Image Zoo Printing

Full Color Bitmap Image Zoo Printing

Bitmap characteristics

Bitmap files are very large, for example a CMYK A4-size picture that is optimized for medium quality printing (150 lpi) takes up 40 MB The main disadvantage of bitmap images: once they are enlarged too much, they look unnatural and lose a lot of detail. Decreasing their sizes may also have an impact on image quality as images lose sharpness.

Applications for bitmaps

There are hundreds of applications on the market that can be used to create or modify a bitmap file. In prepress, like – Adobe Photoshop – who dominates the market. However there are alternative less

expensive programs like Corel Photo-Paint, should be disregarded.


Vector graphics

Each individual line is made up of a vast collection of points with interconnecting lines or just a few control points that connect using Bézier curves. Bézier curves generate the best results and is used by most drawing programs.

Vector characteristics

Vectors are small files because they only contain data about the Bézier curves that form the drawing. A EPS file format that is often used to store vector drawings includes a bitmap preview image along the Bézier data. The file size of the preview image is always larger than the actual Bézier data itself.

The great advantage of a Vector drawing is that they can usually be scaled without any quality loss. Therefore, making them perfect for company logos, maps or huge art pieces that need to be resized frequently.

Applications that can handle vector data

There are many applications on the market today that can handle vector files to create or modify vector data. In prepress, Adobe Illustrator and Corel Draw are the most popular ones.

Zoo Printing

Knowing the difference between both files types for graphic images can make your print jobs run smoothly and on time minimizing production issues. If you are a print broker or graphic designer just starting out or a long time professional you can rest assured Zoo Printing will help you with any troubled files you might have. The Zoo Printing Customer Support Team & Prepress dept. is there to help you every step of the way if needed.

 

ZOO POST BY FRED A. SMITH

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A WORLD WITHOUT PRINT WOULD HIT THE ECONOMY HARD

Well the critics are at it again!

Seems like every three years or so there is someone new on their high-horse trying to convince us that the print industry is dead and digital is taking over. However, those of us in the print industry have to pause and chuckle and set that person straight, which is actually not a bad thing, seeing that it allows us to educate those who would not know otherwise.

I mean really, Imagine a world without print?

Societies would not be able to function, communicate or express themselves. Millions would lose their jobs like the U.S. postal service, which currently employees over 2 million individuals or magazine publishers and or newspaper editors.

The economy would take a major hit as high as a trillion dollars out of the GNP. Bottom line print touches everything.

Ok. Lets not be naive either, yes numbers are declining but not to the point that digital is about to take over print. As far as I know I’ve never seen any digital device sold without packaging and an instruction manual, have you?

Print Warehouse

How Would We Communicate?

Imagine a print free world for a minute. From business cards to billboards all would disappear and many jobs would be lost, the economy would probably halt because of print’s reach. It would be catastrophic! How would you identify items in a grocery store or know how much a pair of shoes cost without a price tag or a sticker?

The World Would be Dreary

Imagine a world without books Marcus Tullius Cicero said, “A room without books is like a body without a soul.” And let us not forget the printing needed to print photography of our loved ones hanging in our homes. It sure would be a lot more boring and less colorful world if it were not for printing.

Printing is so taken for granted that even things like street signs that need to be newly printed or replaced would not only be difficult to live without but just plain dangerous without print.

Print is Changing – its not leaving

Today’s wholesale printers are adding many more options to their print services that captivate and awe its customers and print resellers. For example, new creative folds, sustainable inks, paper stocks, shapes, luxury packaging, foils, personalization, thicknesses are all about the modernization of print industry as a whole. New print presses have increased their speed & efficiency as well by the use of new technologies.

Print may be decreasing but its not going anywhere anytime soon it’s only getting more creative.

ZOO POST BY FRED A. SMITH

 

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3 Steps to Selling Wholesale Printing Products

In the wholesale printing industry people obviously want what you’re selling. They also need what you’re selling. However, we have to step-up our game in order to scale in today’s print industry. That means we want a seat at the cool kids table with the designers.

How to Sell Printing Products

Zoo Printing your Wholsale Print Choice

A good wholesale printer will go beyond just selling, instead they will provide solutions.

If you’re over 40 you remember the golden age of the print industry. Back when you could drop by any small print shop and ask for a bid on one of your printing projects. And there was likelihood you would get your price or at the least something very close to where you and the printer felt that both parties benefited from the job.

But those days are gone.

Today customers have options. They don’t think they need your specific printing operation–the internet and the rise of major printing stores like Staples have given them a ton of options for print. If begin the sales approach by asking to bid for their project, we’ve given our print buyer the easiest out by simply saying our prices are much too high.

Step One: Start Selling Solutions

Customers don’t need printers who are doing the exact same thing they’ve always done. Most likely, if you can’t end your sales call with something of value to your print buyer, stop what you’re doing.

We have to learn how to sell printing products in the 21st century. And that means solving customers’ problems. For instance, for every dollar a print buyer spends on print, there’s $20 being spent in using it. So we should help the print buyer lower that usage cost or increase the value of the printed piece–and be technically superior to the competition. If it can’t stand uniquely then it can too easily get lost in the clutter of everyday print media.

Clients aren’t looking for printing products and services like in the past, they’re looking to scale their business, get more customers, increase revenue, offer alternative marketing products, have a successful trade show or improved communications. That should be the focus of the sales call or meeting. Which means a little work is necessary before the sales call so it shows you’ve done your homework on their organization. Help them increase their sales and your own growth will follow organically.

Step Two: Find the Right Customers

Zoo Printing Solutions for Printers

Engaging with your clients and fulfilling their needs to scale is much better than just selling print.

You everything you need at your disposal to get all the information you find new prospects. A company’s website is the window to what’s going on or not going on within the organization. You just need to read between the lines to see what the company truly values. A little research can go a long way, for example, scan through the company’s history, look at recent news articles, discover their upcoming events and understand the language they use to present their products and services. More than likely, you’ll get all the contact information you need of the decision makers.

After you have went through all the company’s relevant website pages start researching their social media accounts to fully understand what your customers and prospects are discussing on LinkedIn, Google, Twitter and Facebook. Don’t disregard more traditional methods such as business journals and job postings. This tells you what industries and companies are growing.

Believe or not, the library is rich with prospect data. Libraries typically pay for subscriptions to extensive business databases such as Redbooks. Reference librarians will help you dig to get the data you want about particular prospects. These librarians love to dig for information so there’s a good chance they’ll keep working on your request long after you’re gone.

There’s also traditional networking and aligning yourself with associations to locate potential clients for more printing projects.

Step Three: Go Above and Beyond

The key to selling print in today’s ultra competitive environment is to build a brand and differentiate yourself from your competitors. Equally important, create a prospecting process like no other in your industry. Create a pro-active environment of educating your customers, speaking their language and tell them how you’re going to solve their problems.

Start small then scale. Go find three to five prospects, do your due diligence on those companies, create your prospect process, make some friendly calls and knock on doors if needed. Maybe even send a handwritten note. But above all, stop selling print–and start selling all the ways that your printing company can help other businesses grow their bottom line and you will have a client for life.

Have a prosperous year!

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Could Microsoft Change the Online Wholesale Printing Business?

Microsoft held its annual Build developer’s conference last week, in Seattle.

The online wholesale printing industry could greatly benefit from Microsoft’s newest OS updates. Microsoft made several announcements and released more than just a few new platforms, features, and tools developers can use to create modern applications of all shapes, sizes, and capabilities. Officially Microsoft announced their new OS “Microsoft Build 2017 the Creators Update”

After viewing the conference live it seems to me that the future is already here. We no longer will be tied to our office desktops according to Microsoft. Today there is interactivity like no one has ever seen before!

How does this news affect the online wholesale print industry? As we all know in today’s mobile first world people are always on the move, this new update allows for seamless flow which is great news for graphic designers, print brokers and alike. You now can work on a project across all devices very seamlessly. WIN Fall Creators Update could potentially change the print industry for creator’s specifically those providing graphic design and print services for their clientele. Wholesale Printing Zoo

For example, lets say you have a client who likes to meet face to face (we all have them) mostly to edit artwork or print layout. Let’s say you were up all night working on your clients project, woke up late, ran out the door only to realize that when you met up with your client you forgot to email the artwork to your Dropbox or email. With Microsoft’s new update this scenario will never be a problem again because the last save you made is now available on all your devices.

For the online wholesale print industry this adds efficiency throughout the creative process where your not stuck in front of your desktop which in turn will eventually increase orders and obviously sales. Millennials have no desire to be tethered to any office workstation; it’s just not in their DNA.

No more excuses for in-house developers

When discussing the principles of physics, inertia is just a fact of bodies in motion—it is neither good nor bad. In the business world however, inertia can be disastrous to enterprises, especially when it comes to the deployment of new and better technologies.

The platforms, features, and tools discussed at Build 2017 were no longer abstract, nearly pie-in-the-sky concepts, but usable, physical things that developers can take advantage of right now. Microsoft is no longer selling dreams of the future to developers—it is selling the current reality—and developers, businesses, and just about everyone else better take notice.

If your business sales are for the most part online sales you should be prepared to either embrace this new technology for doing business or get left behind. One sure lesson to be taken away from Build 2017 for businesses, it is just this: There are very few plausible and defend-able excuses for not modernizing your systems and applications anymore.

Of course, cost versus benefit is always plausible, but you may want to run the numbers again, because some of the variables have changed. Enterprises can no longer play the “development would be too time-consuming and difficult” card and call it a day. Microsoft’s Azure intelligent cloud product, in particular, provides the tools that make deploying applications and even entire systems as simple as a few mouse clicks.

Have an old application that is dependent on .NET run-time protocols? Put it into a container and deploy it to Azure. Need to create a globally distributed database for your enterprise? Create it in a few clicks. Want to integrate AI into your marketing mix not a problem. In essence you could very easily say, “Welcome to Web 3.0!”

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Blueline Sustainability Ranking: Your Tool for Reaching Eco-Minded Customers

The trend toward corporate transparency and sustainability leadership is taking hold around the globe and across sectors in response to ever escalating customer and consumer demand. The most recent indicator of this was announced in March when up and coming global clothing giant Uniqlo posted — publicly — a list of 150 suppliers as part of a broad sustainability platform.

Highlighting Uniqlo’s increased transparency, the Nekkei Asian Review reported, “Many Western companies have responded to the shifting tide toward ethical consumption. U.S. retailer Gap and Britain’s Marks and Spencer disclosed supplier factories last year. H&M (Hennes & Maruitz) of Sweden and America’s Nike have publicized theirs as well.”[i]

U.S. business publication, Inc.com, has also noted this shift and it goes far beyond the apparel sector. “In order to be counted as a truly sustainable business, a company’s supply chain must be sustainable. As companies make sustainability demands of their suppliers, and those suppliers make similar demands on theirs, a spider’s web of sustainable practices and transparent reporting is extending itself across the globe.”[ii]

Transparent reporting and sustainability leadership are at the heart of Canopy’s Blueline ranking of North American printers across a robust series of sustainability indicators. The Blueline ranking is a tool increasingly valued by print customers striving to meet their own CSR objectives. And the Blueline ranking is about to be updated for 2017.

On May 1, 2017, the Canopy team will begin analyzing the publicly reported sustainability policies and practices of major printers. The resulting analysis directs print customers to the sector leaders in environmental responsibility.

Over 30 specific criteria are used to evaluate the sustainability of North American print leaders, including their sourcing policies, fiber preferences, the availability of certified and recycled paper products, CSR reporting and most importantly, their level of transparency on these important indicators. Given new developments in the realm of sustainability since the last Blueline report was issued, additional criteria focused on forest conservation initiatives and supply chain shifts will also be assessed in the 2017 analysis.

The printed medium is a major part of a company’s face to the world. Increasingly, brands have recognized that printed materials can minimize their environmental impacts, depending on the eco-credentials of their printers and the papers used for the job. It is well documented that the high carbon footprint of printing is mainly attributable to paper choices, much of which can be avoided by not sourcing papers that originate from the logging of ancient and endangered forests. For many brands, working with sustainable print partners and using papers with high recycled fiber, straw or FSC fiber content is an increasingly important element of meeting their own sustainability targets.

Nor is it just print customers who are scrutinizing a company’s environmental performance. Business journals are reporting that institutional investors, subject to demands from their own clientele, are starting to preference companies with strong sustainability programs.

So how does a print customer — or an investor — know which printers can best meet their CSR needs? As Uniqlo and other major brands have determined, transparency is key.

Canopy is confident that behind the scenes, many North American printers are implementing robust sustainability efforts and have stories of integrity to tell. But your customers — and prospective customers — won’t know that unless it’s publicly acknowledged. And in today’s age of green marketing and overly enthusiastic self-promotion, many customers will also look to a third party to verify self-claims. That’s where Canopy’s Blueline comes in.

As with any ‘blueline’ change, printers can make late entries and changes to their sustainability reporting. In fact, printers have until April 30th to post their progressive actions on sustainability and inform their customers — and Canopy researchers — of the steps they are taking to improve their environmental performance.

Canopy’s analysis of North America’s top printers will begin May 1st and the 2017 Blueline rankings will be released to customers in June.

Will your company be featured in the Top 10 of North America’s most sustainable major printers? Will your firm be identified as a sustainability leader — or a laggard?

Your customers will be watching closely for the result.

Review the 2016 Blueline rankings and contact Canopy to improve or maintain your ranking. We’ll be pleased to work with you to identify the steps you can take to move up the sustainability — and Blueline — ladder.

[i] http://www.inc.com/maureen-kline/7-reasons-2016-will-be-the-year-business-pivots-toward-purpose.html

[ii] http://www.inc.com/maureen-kline/7-reasons-2016-will-be-the-year-business-pivots-toward-purpose.html

By Catherine Stewart
“This post originally appeared on Printing Impressions.”

6 Benefits to Building a B2B Print Business

If your looking to partner up with a wholesale printer that allows you to service the Business to Business industry we think that these 6 great benefits outlined
below could help you make that leap into the B2B world.Komori Press

1) Scalability – An effective B2B print solution will enable your company to scale easily to meet customer needs and demands by opening new sales channels and continuously reaching new market segments in a modern competitive marketplace.

 

2) Improved brand awareness – Improve brand identity in the market place comes with being a B2B. Developing web pages that can be indexed by Google and other search engines is a fast way to improve your site’s search engine optimization. This will improve the likelihood that your target audience will discover who you are very quickly.

Scale with Zoo Printing

 

 

3) Increased sales – You will not only reach new customers, B2B also allows you to easily implement an automated cross-sell and up-sell recommendation system, that can efficiently offer with relevant suggestions to customers on the site and encouraging them to purchase related print products.

 

 

4) Customer experience – Amazon.com has set the standard for providing a very exceptional ordering experience. Today’s online buyer experience expects, an Amazon-like experience. To remain relevant, print brokers need to employ intuitive mobile friendly design, rich content, and interactive functionality in their websites not mention a strong social media presence.

 

B2B Business with Zoo Printing5) Exceptional customer service – B2B provides B2B print businesses improved customer service initiatives. B2B sites often times provide access to self-service web sites that include account access, ordering, incentives, history, specials and tracking information. Through integration with an organization’s enterprise resource planning (ERP) system, a robust e-commerce site can display customer specific products, services and pricing based on customer login history and credentials.

 

6) Multi-site capability – Launching a successful e-commerce site is not easy but if you can find the right B2B wholesale printer with the right B2B e-commerce platform life will be much easier. This allows you to own your own co-branded website for penny’s on the dollar without ever needing to build it or maintain it yourself not to mention the costs of never having to outlay for equipment or delivery expenses.

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Donald Trump is Forecasting Higher Incomes in 2017 for the Middle Class

The business world is expected to flourish in 2017 and Entrepreneur’s will benefit most due to the easing of government regulation under the presidency of Donald Trump and his cabinet, according to business experts. It sounds GOOD! If only every word spoke by a government official were truth our country would be an utopia for all. Instead lets stick to what’s actually within our grasp. So if you are looking to raise your income in 2017 why not explore the world of print wholesaling with “Blind Shipping” as viable option for a small business start-up for the middle class.

Is blind shipping the path to overnight eCommerce success? Of course not! As with any successful online store, you’ll need to invest over time in a high quality website, effective marketing, and customer service.

But blind shipping does provide an easy way to get started and the ability to leverage other people’s capital without having to invest thousands of your own capital. When managed correctly, it can form the foundation of your own successful online business.

Today we will focus on blind shipping in the wholesale print trade. If you’re an out of work sales person, graphic designer or someone thinking about starting their own business, whether full or part-time, the wholesale print trade might just be for you.

Wholesale Printing with Blind Shipping

Since many wholesale print companies now provide blind shipping for their customers it can be a relatively easy business to start without having to invest in equipment, staff or delivery equipment, while appearing that you have.

Firstly, you are going to need to do your research about print wholesaling. Try using Google Maps, Yelp or other sites that provide wholesale print company ratings.

Also, in order to take advantage of free delivery with blind shipping you must make sure they are centrally located to you and your customers.

However, before committing to any print wholesaler, its best to create a few test accounts with at least 3 of the top print wholesalers in the industry and try some dry runs.

The point is to test the service, print quality and on-time shipping before you commit. It’s highly advisable to do your due diligence before committing rather than regretting your decision later.

Additionally, talk to their customer support team, get references and contact clients who have used their service on a reoccurring basis to gage what their customer experience has been like.

Do business with those who accept credit cards and let the bank handle your accounting, budgeting and profit & loss statements.

Finally, in the printing industry blind shipping is a important component to the path towards automation, moreover the key goal is to have every order run as seamless as possible where you can focus on business relationships & sales rather than production & delivery.

By Fred Smith for Zoo Printing

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Time Management Has Never Been More Efficient for a Print Broker

As a Print Broker or Graphic Designer who brokers print you may have at one time struggled to manage your time efficiently. Those days are long gone. Today we live in a competitive wholesale print industry that has gone digital.

There was once a time not long ago when we would have to physically take digital files to our printer because bandwidth was once considered a luxury. A few days later if not a week later we would go back to our printer to review proofs or even do a press check if you were lucky enough to work with a printer who allowed it, providing there were no delays due to a press going down, you would then go pick up your print order.

After you pick up your client’s print order you would then arrange a drop-off at his or her office location or meet and an undisclosed location to deliver the printed product and receive payment for a job well done!

Wholesale Printing Zoo

Efficiency

In today’s digital world the print industry by and large no longer works this way due to better and faster technology.

In 2017 and beyond “Time Management” or as we now call it now “Digital Speed & Efficiency” is the new name of the game. Today you can have your client approve artwork online, you can now place a print order and send artwork all online and not to mention many wholesale print companies are now offering free local delivery.

If you have a sizeable database of business associates and friends you can actually earn some really great profits in the wholesale print industry right from a small office or home without ever owning a printing press.

Wholesale Printing

Wholesale Printing

If you’re waiting for job opportunities as a sales broker or graphic designer you might want to consider wholesale printing as a opportunity that you can start right away.

Often times an opportunity can become a career change.

 

By Fred Anthony Smith
Web Marketing Supervisor
Zoo Printing

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An Exclusive Blog Special To End A Banner Year

The election might be behind us but big savings are still ahead! Here’s an exclusive blog special: 15% off Vinyl Banners!

Banner Special

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