We’re swinging into something exciting here at Zoo Printing: our very own blog! As a nationwide...
Unleash the Power of Packaging
In the wild world of printing, the right packaging can take your customers’ brands from unnoticed to unforgettable! And as a print reseller, you know that details matter. Custom hang tags, labels, roll labels, and labels with shapes aren’t just add-ons—they’re powerful sales tools that help your customers elevate their brands, enhance their packaging, and boost repeat business. Let’s explore how these custom packaging elements can unleash a huge difference for your customers.
Sell More by Offering More
Your customers are always looking for ways to stand out—that’s where you come in! By offering custom packaging solutions from a reliable partner like Zoo Printing, you help them add value to their products while increasing your own sales. And hang tags can turn a simple product into a high-end experience, labels help packages create brand awareness beyond the package, and roll labels provide a cost-effective solution for high-volume branding. The best part? These small upgrades often lead to larger, repeat orders.
Sell More by Offering More
Your customers are always looking for ways to stand out. That’s where you come in. By offering the best packaging solutions for print resellers, you help them increase brand awareness and add value to their products while boosting your own sales.
- Custom hang tags transform an ordinary product into a premium, high-end experience.
- Labels with shapes make packaging pop, keeping branding consistent beyond the package itself.
- Roll label printing offers a cost-effective branding solution for high-volume orders.
The best part? These small upgrades often lead to larger, repeat orders, helping your business grow alongside your customers'.
2 Ways to Increase Your Print Order Value
Looking for ways to increase print order value? Encourage your customers to pair their branded packaging with business cards or postcards as inserts.
- A postcard with a QR code can drive traffic to their website, highlight promotions, or encourage social media engagement.
- A business card with a special discount can turn first-time buyers into repeat customers.
Upselling these complementary products not only benefits your clients—it strengthens their brand and increases your bottom line.
Finding the Perfect Pair: Cross-Sell for Maximum Impact
Want to increase order value? Encourage your customers to pair their packaging prints with business cards or postcards as inserts. A postcard with a QR code can drive traffic to their website, highlight promotions, or encourage social media engagement. A business card with a special discount makes them more likely to turn first-time buyers into repeat customers. Upselling these complementary products not only benefits your clients—it boosts your bottom line too.
- Guide Your Clients to the Right Fit: Remember, one size doesn't fit all in this jungle. Not every business has the same needs or budget. So help your customers choose the best print solutions:
- Premium Brands: Offer the full package—hang tags, labels with shapes, roll labels, and custom inserts—for a high-end unboxing experience.
- Small Businesses & Boutiques: Recommend labels with shapes and roll labels as cost-effective, high-impact branding tools.
- Budget-Conscious Customers: A simple hang tag or label can still add a professional touch without a big investment.
- Everyday Value Business Cards: Recommend low-cost, high-quality business cards paired with their favorite packaging products to create comprehensive packages that combine affordability and quality.
Guide Your Clients to the Right Fit
Not every business has the same needs or budget. Help your customers choose affordable custom packaging for small businesses that fit their brand and price point:
- Premium brands: Offer the full package—custom hang tags, labels with shapes, roll labels, and custom inserts—for a high-end unboxing experience.
- Small businesses & boutiques: Recommend labels with shapes and roll labels printing as cost-effective, high-impact branding tools.
- Budget-conscious customers: Even a custom label or hang tag can add a professional touch without breaking the bank.
- Everyday value business cards: Pair low-cost, high-quality business cards with custom packaging solutions to create a polished, affordable branding package.
How to Use Labels for Branding
Labels aren’t just for sealing a package—they play a major role in packaging branding. Show your customers how to use labels for branding by encouraging them to:
- Feature their logo prominently for instant recognition.
- Use bold colors, unique shapes, or textures to create a distinctive look.
- Add product details, instructions, or QR codes to enhance the customer experience.
Ready to help your customers roar?
When you position yourself as a packaging expert, your customers will trust you for more than just print—they’ll come to you for branding solutions. And when their business grows, so does yours!
Let’s help your customers create packaging that stands out from the herd and keeps their brand top of mind. Log in now to explore our custom labels, stickers, and more today!