Holiday retail is big business. It’s also a tremendous opportunity for print resellers. Holiday sales topped the trillion-dollar threshold in 2025, reflecting the level of consumer spending in the year’s closing months. The holiday season continues to be one of the most lucrative revenue periods for businesses. It’s a chance for print resellers like you to help those businesses get noticed through holiday signage, direct mail, packaging, promotional products, and more.
The Early Birds Are Already Circling: Holiday Shopping Starts Early
Many retailers are already stocking up and launching promotions early to capture as much of that spending as possible. Early shopping has become a defining trend of the season, with a meaningful share of consumers browsing and buying well before Black Friday arrives. That means demand for holiday print is ramping up now, not in November, and resellers who move early have the best shot at capturing that business before the rest of the pack.
The Stampede Is Real: Prepare for the Holiday Print Rush
Retail experts also note that shopping activity during the five days from Thanksgiving through Cyber Monday continues to set records, with well over 200 million consumers shopping in-store and online during that window last year alone. That surge underscores why timing matters: retailers need signage, packaging, and promotional print in hand well before the holiday weekend hits, not scrambling to catch up once the stampede is already underway.
Why Print Resellers Have the Edge
Holiday campaigns rarely require just one print product. Retailers need postcards to bring customers through the door, window displays and A-frames to spotlight the offer once they're inside, labels and hang tags that carry the seasonal branding through to checkout, and promotional items that keep the campaign alive long after the sale. It's the perfect opportunity for resellers to swoop in with a one-stop shop retailers can rely on—bundling complementary products, increasing order value, and becoming the go-to marketing partner for every customer.
Holiday Print Products in Demand this Season
Retailers will be preparing over the next few months for the busiest season of the year, with a heightened requirement for holiday printing and seasonal marketing materials. Here are some popular holiday print products you can offer your retail customers:
Make Your Holiday Signage Roar
When it comes to in-store signage specifically, a few best practices go a long way. Signage should be clear and easy to read, with good contrast between text and backdrop so that shoppers can see it straight away. Place it in high-traffic areas with clear sightlines, and ensure it reflects the retailer’s brand language rather than a generic red-and-green design. When retailers do this well, they help shoppers get what they want and feel good about buying it—and that’s a win for everyone in the supply chain, including you.
Time to Pounce on Holiday Print Opportunities
Successfully capitalizing on the holiday season requires a strategic approach and a commitment to delivering high-quality, on-brand print solutions that help your customers stand out during the year's busiest shopping season. Start the conversation with your retail customers now, before the season is in full swing, so you can lock in orders, plan for volume, and position yourself as their go-to print partner heading into the new year.
The holidays are a zoo out there—make sure your print roars above the noise. With Zoo Printing as your trade print partner, you’ll have the products and print solutions you need to help your customers make an impact all season long.
Visit zooprinting.com to get started.