Roar Ahead with Top Print Trends for 2026 

Print is evolving fast, and 2026 is all about smarter workflows, sustainable materials, and color precision that sets brands apart. As digital fatigue grows, print remains a trusted channel: 79% of consumers say print marketing feels more credible than digital ads, and 70% find direct mail more personal than digital communications. 

For resellers, this means opportunity. Let’s explore the trends shaping print in 2026 and how you can leverage them to grow margins and win more business. It’s time to leave the competition in the dust and run with the Zoo pack. 

Why Print Thrives in a Digital Habitat 

Print’s not just surviving alongside digital; it’s carving out a premium space where attention, trust, and memory all last longer than a swipe. Digital messages vanish in seconds. Print creates intentional, lasting impressions – 77% higher brand recall than digital, and it stays in homes and offices for weeks, not seconds. In a jungle of fleeting clicks, print is the lion that commands attention. 

But thriving in this habitat takes insight. Let’s look at where the industry is heading – and how you can position your business at the top of the food chain. 

Top Print Trends for 2026 

From color accuracy to automation, a few key shifts are reshaping how smart resellers package, price, and position their print services. 

1. Color Accuracy 
Brands expect consistent color across every substrate. G7® Certification ensures precision and efficiency, helping you lead the pack with flawless output. 

Tip: promote G7-calibrated offset and digital jobs to show clients you’re the color authority. 

Why it matters: color consistency builds trust and reduces costly reprints. 

How to sell it: turn color accuracy into an upsell opportunity by guiding your customers toward premium stocks like triple layer edge and color edge or finishes such as foil stamped and dimensional spot UV. 

When you get color right, everything else pops – which brings us to the next opportunity that’s catching eyes and driving ROI. 

2. Large Format Impact 
Large-format products – banners, yard signs, retractables, and window graphics – are roaring ahead in event and retail marketing. UV and solvent tech now enable printing on rigid substrates and wraps for premium finishes. 

Tip: offer wide-format options for campaigns that need bold visibility. 

Why it matters: demand for oversized graphics is growing fast – help customers stand out in the wild. 
 
How to sell it: suggest large format as an extension of your customers’ marketing campaigns. Pair signage with direct mail, brochures, and branded promo to help increase reach. 

Big visuals grab attention, but the details matter just as much. That’s where smaller products with major impact come into play. 

3. Roll Labels 
Small but mighty, roll labels are a high-demand category for packaging and branding. Zoo offers multiple shapes, sizes, and stocks – from white vinyl for durability to clear poly for a sleek look. 

Tip: upsell labels as part of packaging bundles to capture recurring revenue. 

Why it matters: labels add value and keep your business hunting for new opportunities. 

How to sell it: position roll labels as a built-in repeat-order product. Highlight how packaging updates, seasonal changes, limited editions, and compliance changes all drive ongoing demand.  

While labels sharpen brand presence, sustainability and speed are redefining how print providers compete and win. 

4. Sustainability and Automation 
Eco-friendly substrates and low-VOC inks are now standard. Pair that with automation – AI color checks and faster proof cycles – to keep projects moving at cheetah speed. 

Tip: highlight green practices and automation benefits in your pitch. 

Why it matters: clients want sustainable solutions without sacrificing turnaround. 

 How to sell it: tie eco-friendly substrates and low-VOC inks to green promo products like reusable tote bags, and position Zoo’s fast turnarounds and dedicated service support as part of the value. 

Sustainability, speed, and precision – these aren’t just trends; they’re the pillars of a thriving print business. Let’s bring it all together with a few practical next steps. 

Reseller Action Checklist 

If you want these trends to translate into revenue instead of just industry buzzwords, start by focusing on a few simple, repeatable actions. 

• Recommend G7-certified color workflows for brand consistency 

• Offer large-format signage for events and retail visibility 

• Include roll labels in packaging proposals for added value 

• Educate clients on how integrated print + digital campaigns boost ROI 
• Track performance data and use insights to guide next steps 

You don’t need to chase every new technology – just align around the ones that keep your customers loyal and your business scalable.   

Ready to Lead the Pack? 

You don’t have to tackle all of this alone – the right wholesale partner can help you scale, experiment, and deliver without stretching your in-house team. Zoo Printing gives you the tools – color precision, large-format impact, packaging solutions, and exemplary service – that keep customers coming back. 

Join the pride and make 2026 your strongest year yet. Explore zooprinting.com to get started.