From primaries to the general election in November, political campaigns unfold in stages. Each phase brings new opportunities – and new competition – for voter attention.
That’s where print comes charging out of the gate.
As election efforts move from planning into full-on campaign mode, they need materials that help them be seen and remembered. Print gives candidates a physical presence in the communities they’re trying to win – front yards, events, and rallies where impressions are made face-to-face. For print resellers, this is the prime time to outpace the competition by helping your customers cut through the noise and stand out in the political jungle.
Campaigns may roar online, but elections are won on the ground. Print puts candidates in front of voters – day after day – without screens or algorithms.
Print works because it’s:
For your customers, this leads to stronger recognition, more trust from voters, and greater campaign credibility. For you, it means delivering print products that create an immediate, noticeable impact.
Every race has its own strategy, but some print pieces appear on nearly every campaign checklist. And, just like a great campaign manager, these political helpers reinforce a candidate’s name and message over time. That steady, repeated exposure helps candidates stand out in crowded races where every name is competing for attention. Adding these print essentials to your lineup is how campaigns build momentum and stay visible in the election-season wild.
Yard signs mark territory across neighborhoods and busy routes, building name recognition. As campaigns gain attention, reorders are common, creating consistent repeat business.
Flyers make it easy to pivot messaging as talking points change. With Zoo’s Next Day Express turnaround, you can position yourself as the go-to print partner for reliable, fast fulfillment.
Designed for voters who want more than a slogan, brochures give campaigns space to explain positions, priorities, and plans. They help round out your political orders with a more substantial, higher-value piece.
Campaigns don’t just show up – they set up. At outdoor events, branded event tents help candidates look established, even in crowded spaces. Their durability and repeat use make them a smart add-on.
Branded pens, buttons, and bumper stickers put candidates’ names into voters’ daily routines, keeping them top of mind. These practical, affordable giveaways boost campaign longevity and help you increase order value and expand your customer base.
Together, these products form the foundation of campaign visibility, from early outreach through election day.
But instead of selling items one by one, offer your customers election kits – bundles that you can put together created around real campaign needs. Grouping core print pieces streamlines decision-making and speeds approvals, positioning you as a strategic partner who understands the election cycle.
Here are three suggestions for ready-to-sell bundles that are aligned with key moments along the campaign trail:
From first introductions to community events, campaigns depend on print at every stage. Resellers who anticipate those needs and guide customers to the right materials keep them coming back.
Partnering with Zoo helps you stock your den with campaign-ready print and promo that support real goals: stronger visibility, better engagement, and a presence voters recognize.
Ready to win your role as your customers’ go-to print partner through every phase of the race? Explore our full print product lineup and sales tools that support small, local-to-large, and national elections.