Grow loyalty, boost recognition, and go bananas for promo!
At Zoo Printing, we’re all about print—and that definitely includes promotional products! From pens and totes to tees and tech accessories, branded promo products are more than just freebies. They’re pocket-sized marketing powerhouses. Whether you're selling to a corporate client, a mom-and-pop shop, or a nonprofit, promotional products can bring big brand benefits. Ready to see how to make them roar? Let’s explore five wild ways to make promo work for any brand.
Promo isn’t one-size-fits-all. The beauty is in the variety. Branded pens? Classic. Printed tote bags? Always in demand. Branded apparel? Walking billboards! From drinkware to notepads, there’s a promo product for every audience, every season, and every vibe. The more tailored it feels to the customer or event, the more memorable the brand becomes.
Pro tip: Create product bundles (pen + notepad + mug = instant welcome kit) to make you look like a marketing mastermind.
And when you offer promo paired with print, you have a match made in Zoo heaven!
Events are where promo products really get to strut their stuff! Whether it’s at trade shows, job fairs, community festivals—you name it, handing out useful, well-designed items makes a brand stick (especially if it’s a branded sticky note). Plus, attendees are wild about free stuff! They usually hang on to promo, which means they’re keeping the logo that came with it.
Here are some perfect print and promo pairings to help your event sales roar:
With the right mix, your brand will stand out in the crowd – no monkeying around!
Internal marketing matters are just as important as what you do for the public. Promotional products aren’t just for the public—they’re great for celebrating your client's internal team. Imagine handing out water bottles to welcome new hires, buttons for team spirit, or personalized tumblers for Employee of the Month. Branded swag makes people feel appreciated and helps strengthen team culture.
There’s no better time to refresh a brand than the seasons! Help your customers add a festive twist to their marketing with seasonal promo items. Think coolers in summer or cozy blankets and mugs for holiday campaigns. Seasonal products are fun, relevant, and often more shareable—which means more eyes on your customers’ brands.
Want to take your business to the next level? Cross-selling is your secret weapon! When you offer promotional products alongside print essentials like brochures, flyers, and signage, you unlock the door for bigger, more profitable orders. Helping your customers see the full picture—print + promo—makes you their go-to partner for everything branded.
At the end of the day, promotional products aren’t just extras—they’re the “mane” part of any brand strategy. When done right, they build loyalty, boost visibility, and create lasting impressions. And for print resellers like you, they’re an easy way to expand your offerings and reach new heights with your business.
So go ahead—add a little promo to your print pitch. Your customers (and their customers) will eat it up!
Need help choosing which promo products to pitch? Log in and explore our latest offerings—or paw around the Zoo promo page for wild inspiration!