May, 2016

Vinyl Banner Design Checklist

Vinyl Banner Design ChecklistWhen it comes to traditional marketing, vinyl banners are one of the most versatile and cost-effective vehicles. They’re durable, transportable and make a striking visual impact.

Don’t use a banner’s low-tech style as an excuse to be casual about design. You should put as much thought and planning into banners as you do any other element of your marketing program.

Use this checklist to tick off all the necessary boxes for a great vinyl banner design that will reinforce your brand and drive customers to your product or service. Continue reading →

Designing Your Business Card With Psychology In Mind

Designing Your Business Card With Psychology In MindThink about all the different business cards you’ve given and received. Now consider which ones have been the most appealing. Have you ever thought about what makes certain business cards more attention-getting that others?

While the obvious answer is design, the real answer goes deeper. There are documented and accepted psychological reasons why people respond to specific design features.

Here are some crucial design elements along with tips for gaining a psychological edge in your business card design: Continue reading →

Tips & Advice On The Most Effective Postcard Marketing

Tips & Advice on Postcard MarketingIn today’s digital world, many traditional marketing methods such as postcard marketing have fallen out of favor. Actually, savvy professionals have found that the most effective programs include a mix of modern and old school techniques.

Do you believe that postcards are too low-tech to produce results? A well-designed postcard marketing campaign can return anywhere from four to 12 times your investment.

Use these tips to design and use your postcard marketing efforts more effectively to add real value to your overall marketing plan. Continue reading →

Printing Definitions: What Does 4/4, 4/1, 4/0, and 1/1 Mean?

Printing TerminologyPrinting, like many other industries, has developed a unique set of terms that serve as shorthand for a number of techniques and processes. This makes it easier to communicate by standardizing the language and eliminating possible ambiguity or misinterpretation.

When working with a printer, you might have encountered a variety of terms that might be unclear to you, such as 4/4, 4/1, 4/0, 1/1 or 1/0. Numbers usually refer to sizes, but in this particular case, these specific terms represent different color processes used for print jobs.

Four-Color Printing vs. Spot Printing

These terms are based on traditional four-color printing, also known as CMYK. Cyan (blue), magenta (red), yellow and black (or key) are printed in small dots at various angles that blend to create a wide spectrum of colors. On the other hand, spot printing involves the use of single colors as defined by the Pantone Matching System (PMS). Continue reading →