April, 2016

6 of The Best Promotional Products for Any Business

6 of The Best Promotional Products for Any BusinessSocial media and online content have become essential parts of effective marketing plans, but they work best in conjunction with tried-and-true promotional and marketing methods. Promotional products are an outstanding way to generate goodwill for your business while keeping your company and brand in front of customers and prospects.

The best promotional items are simple and useful items that appeal to a wide audience.

Here are 6 of the very best promotional products (along with a few newer products) to use in creating your product giveaway mix. Continue reading →

Tips & Advice For Working With Commercial Printers

Tips Advice For Working With Commercial PrintersNo matter how much time and money you invest in designing your company’s brochures, banners, business cards, catalogs, postcards, and any other printed marketing material needed, a good commercial printer is the one who can bring it all to life. You can’t afford to turn your orders over to a printer with limited capabilities only to end up with unsatisfactory results that come about from unrealistic expectations to begin with.

It pays to develop a good working relationship with your printer. In exchange for regular business, you can receive benefits ranging from price breaks to expedited service. Here are some valuable tips on commercial printing services that can help you navigate how to select the right commercial printer for your business. Continue reading →

5 Amazing Custom Printing Ideas to Wow Your Customers

5 Amazing Custom Printing Ideas to Wow Your CustomersVisual communication has always been a significant element of marketing, but it’s become even more important in the digital age. A study by Microsoft discovered that over the last 15 years the average attention span has dropped from 12 seconds to eight seconds. Humans are now more easily distracted than goldfish.

A strong visual image can help get your message across while improving retention. Using a few custom printing items is a fantastic way to make a visual impact and really “Wow” your customers.  When you combine your imagination with the skills of a great printer, the possibilities are endless. Here are five amazing custom printing ideas to get you started.

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10 Creative Ways To Use Postcards to Promote Your Business

Use Postcards from Zoo PrintingWhen you hear the word “postcard,” your thoughts probably turn toward vacationing in picture-perfect locations. You might be surprised to learn that these diminutive 4″ x 6″ cards contain a really powerful marketing punch for small businesses. Just as a postcard allows you to share the highlights of your vacation, a marketing postcard can focus precisely on exactly what you want customers and prospects to know.

The following is a list of 10 creative ways to use postcards to market small business’ product or service to focus precisely on e what you want customers and prospects to know. You can use them as is or even let them inspire your own ideas! Continue reading →