December, 2015

Why To Consider Promotional Marketing in Your Marketing Mix

Promotional marketing dates back further than most think, in fact promo marketing helped get our first president George Washington elected by using sew-on lapel pins & badges but in 1896 the use of buttons as we know them today helped get President William McKinley elected President. As you can see promo marketing is not such a new concept.

Zoo Printing Promotional Marketing Pens

Unlike today a simple button would probably take a back seat to how promo products are used today, for example the promo bags the Stars get at the Oscars range in worth from 5k to 20k with a wide assortment of promotional products. Many companies fight to get their promotional gifts inside those Oscar gift bags; simply seeing your product being worn or used by a Hollywood Star could mean instant sales in the millions. Continue reading →

Pantone Reveals Color of the Year for 2016

A Softer Take on Color:
For the first time, the blending of two shades – Serenity and Rose Quartz –
are chosen as the Pantone Color of the Year

CARLSTADT, N.J., December 3, 2015 – PANTONE®, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz, as the PANTONE Color of the Year selection for 2016; a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.

Pantone Reveals Color of Year for 2016

At Zoo Printing one of our goals is to inform our clients of not just the launch of new services or print items but also of industry trends to keep you informed about the latest industry news. So why Pantone 2016 Color of Year might be important to you as a print reseller, print broker or graphic designer? Well its really simple Pantone® is a global industry standard for color therefore they can influence the industry by the data they collect from around the world. Continue reading →

How EDDM & Direct Mail Services Can Benefit Your Business

With Every Door Direct Mail® EDDM lets you easily reach potential customers in nearby neighborhoods of your business – and you don’t even need to know names or street addresses unlike Direct Mail. Simply identify the delivery routes you want to reach, prepare your mail-pieces at Zoo Printing, take them to your local USPS and they will deliver them to the active addresses in your designated area.

Every Door Direct Mail® – Simplified Mailing

At Zoo Printing we offer postcard sizes that meet EDDM specifications. When you want to place an order for EDDM, just take a look at the “Size” dropdown menu. The 4-Color Offset Postcards that meet USPS requirements are clearly marked. Continue reading →

Understanding The Psychology of Color

Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind”  without any data or evidence to support the idea behind the psychology of color.

Data Behind The Psychology of Color

Why does color psychology invoke so much discussion … but is backed with so little factual data?

Research shows it’s possible because elements such as personal choice, experiences, upbringing, cultural differences, etc., often obscure the effect individual colors have on us. So the idea that colors such as purple or yellow are able to invoke some sort of hyper-specific emotion is about as accurate as your local Crystal Ball reader.

Psychology of Color

Image Credit: Kiss Metrics

Continue reading →