October, 2015

5 Reasons to Rethink Print

Hands down print is a very powerful tool in any marketing campaign. Digital may be the new marketing medium, but these are five very important reasons why you need to rethink print for your brand.

The Attention Span Factor

5 Reasons to Rethink PrintBrands often times forget that the real goal is not just to capture attention but also to hold it. We all know attention spans are short in the digital environment but long in print. Case in point, readers spend 27 minutes on average reading printed B2B publications – but only 50% of readers get halfway through an article online. Print brings longer brand commitment. Continue reading →

Are We Killing Too Many Trees To Make Paper?

Is print sustainable?

The renewability of the trees and forests needed to manufacture paper and print products is very concerning for just about anyone you ask today.  The fact is, however, that the trees used to manufacture paper are actually a manageable and completely renewable resource. Sixty percent of all the forested land in the United States is privately owned, [1] and nearly over 90 percent of the domestic wood used in the production of paper comes from trees grown on these privately-owned “tree farms.”[2]  In fact, print helps give private landowners a financial incentive to only grow trees and not sell off their land for other uses.

Go Green Printing!

Sustainable Printing

Does print lead to fewer trees?

In the United States about 2/3 of all fiber used to make paper is derived from recycled paper and residue from forest and sawmill operations. [1] Furthermore, most forests are managed responsibly, and an increasing number of forests are certified by third parties responsible for forest management organizations and governmental regulatory agencies. In America, both the area of land dedicated to growing trees and the amount of timber grown on that land is greater today than it was in the 1950s. [3] However, with tree farm management becoming such a science the actual growth has been mostly attributed to the increased population in the U.S. and the growing export market to some degree. All communication has an environmental impact and today the energy needed to power both personal consumer products and the power servers that store your information 365 days a year is powered by non-reusable fossil fuels which by far has a much larger environmental impact than print.

 [1]Agricultural Marketing Resource Center., 2014 [2]Ibid. [3]Edward L. Glaeser, Professor of Economics, Harvard University, “A road map for Environmentalism,” Boston Globe.

 

“Putting Profits in Your Pockets”

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Choosing The Right Paper Coating Types For Your Print Project

Choosing the right paper type for your print project would be easier if manufacturers would stick to one definition to describe the weight of their products. Unfortunately, that’s just not the case.  We’ve listed range of definitions that describe the various paper coating types, coatings and finishes to help you with your latest print projects.

Pound – The industry defines pound as the basis weight of a 500-sheet ream of the paper at its basic size. This measurement is often stated using “#,” the pound symbol. For example, 500 sheets of 20# paper weigh 20 pounds.

Point – Point, or caliper point, refers to the thickness of an individual sheet of paper when measured with a micrometer (e.g. 20pt). Papers measured in points are typically “board grade” paper which are slightly lower quality than paper measured in pounds. Thicker papers have higher point designations.

Cover – Cover stocks are heavier, somewhat rigid and not easily folded. These paper types are best for publication covers, business cards, greeting cards, folders, and postcards. They can have coated or uncoated finishes. Continue reading →

Customer Satisfaction and the Success of Your Business

Maintaining customer satisfaction is not easy in today’s competitive world. How do you know your customers are satisfied with the product or service you provide? And just how satisfied are they? They stay with your company year after year but does that mean they’re satisfied? If they are satisfied does that mean they won’t switch to another company offering the same service?

It’s been shown that companies with high customer satisfaction rates consistently outperform the S&P 500.

Customer Satisfaction and the Success of Your Business

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Want To Be A Print Broker?

Who are the mostly likely candidates looking to become a print broker? The most likely ones are:

  • Print industry sales reps
  • Graphic artists/designers
  • Photographers
  • Printing Press operators
  • New Entrepreneurs

The list is actually larger but this will give you an idea. A person with an interest in having their very own business or simply desire supplemental income are probably people who are either under-employed or unemployed these people are perfect prospects to become a print broker.

Continue reading →

Improve Your Project Management Success Rates

Businesses of all sizes embark on hundreds of projects every year big and small. Unfortunately, most fail from the onset because standards and procedures were simply not met. For the most part American businesses have not been able to figure out how to consistently get projects delivered on time and on budget. At Zoo Printing our project management success is contingent on getting your product out the door and to the customer in a timely manner.

The bottom line is, businesses can talk a good game, but most are not ready or willing to make the “true” investments needed to achieve meaningful business success and retention. Review the steps below, practice implementing them and watch your business success rate skyrocket.

Continue reading →