September, 2015

Choosing Promo Products for Brand Awareness

Trusted companies like Zoo Printing is a good first step in creating a branding strategy.

Impressions that a company can leave at times reach further than their product or service. If a brand can touch upon a mental image or emotion then the chances are that product or service will be purchased again. Branding is recognized throughout the world and since we live in a global business environment associated with many different cultures and language’s it stands to reason why branding is so often vital to a company’s success or failure.

Choosing Promo Products for Brand Awareness

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Female Entrepreneurs Driving Small Business Success

If we’re talking about small and medium-sized companies, those with 500 employees or less, chances are it’s a woman.

Female entrepreneurs are driving some of U.S.’s most successful small ventures, according to Profit Magazine in its recently released annual ranking of the top 100 women entrepreneurs. They’re now also far outpacing their male counterparts.

From 1976 to 2008, the number of self-employed men in the U.S. roughly doubled, from 873,400 to 1,719,700, according to U.S. Labor Statistics. The number of self-employed women nearly tripled over the same period, going from 311,600 to 909,900. Continue reading →

Entrepreneurship Might Be Your Ticket to Financial Success

Are you a graphic designer and finding it difficult to land that perfect creative job with that perfect creative company? Ever consider being an entrepreneur?  Here are 10 things to think about that might help you decide if entrepreneurship is the thing for you.

Entrepreneurship Might Be Your Ticket to Financial Success
1. Love what you do. Or at least see the opportunity and learn to love it later.
2. Take baby steps. There is no hurry to success; rushing success only leads to stress and a shorter life span.
3. Learn from others. Choose several mentors that have been there done that and never stop learning. Continue reading →

4 Reasons Why Print Brokers Should Take Labor Day Off

Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of the American work force. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well being of our country.

For most people, Labor Day is a time to kick back, relax and enjoy the company of friends and family. However, for many of us in the wholesale printing trade there is little rest because of customer deadlines etc., its just another workday.

While burning the midnight oil is often a necessity to get your print business moving along, a little R&R can not only help recharge your batteries but research has shown it can also help boost your productivity.

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